AULIANUR, Felicia Fajr; PURWANEGARA, Mustika Sufiati. The Analysis of Factors Driving Consumer Engagement and Purchase Intention in E-Commerce Live Streaming. Mandalika Journal of Business and Management Studies, [S. l.], v. 2, n. 2, p. 281–294, 2024. DOI: 10.59613/mjbms.v3i1.141. Disponível em: https://journal.institutemandalika.com/index.php/mjbms/article/view/141. Acesso em: 31 jan. 2025.