APRIANTI, Nurul Annisa. From Viral to Vital Business Strategy Amidst the Social Media Trend Explosion. Mandalika Journal of Business and Management Studies, [S. l.], v. 1, n. 2, p. 63–71, 2023. DOI: 10.59613/mjbms.v1i2.236. Disponível em: https://journal.institutemandalika.com/index.php/mjbms/article/view/236. Acesso em: 9 nov. 2025.