ERISLAN, Erislan. Analysis of the Influence of Brand Equity on Consumer Purchase Decisions in the Modern Retail Market. Mandalika Journal of Business and Management Studies, [S. l.], v. 3, n. 1, p. 68–74, 2025. DOI: 10.59613/mjbms.v3i1.198. Disponível em: https://journal.institutemandalika.com/mjbms/article/view/198. Acesso em: 18 apr. 2026.