Sustainability Analysis in Operational Management to Increase Industry Competitiveness

Abstract

Sustainability in operational management has become a key factor in increasing the competitiveness of the industry in an era of global competition. The implementation of sustainable operational practices not only impacts cost efficiency, but also improves the company's image and compliance with environmental and social regulations. This research aims to analyze sustainability strategies in operational management and their impact on industry competitiveness. Using qualitative methods based on literature studies and library research, this study evaluates various sustainability approaches applied in the industrial sector, including resource efficiency, waste reduction, application of environmentally friendly technology, and the integration of circular economy principles in the supply chain. The results of the study show that companies that implement sustainable operational strategies are able to increase production efficiency by 20–30%, reduce operational costs, and strengthen competitiveness in the global market. In addition, compliance with environmental regulations, the adoption of renewable energy, and the optimization of green supply chains are key elements in building industrial operations that are more resilient and adaptive to market changes. The study also found that companies that integrate sustainability into their operations tend to be more innovative and have a higher appeal to investors and consumers who are increasingly concerned about environmental and social aspects. The implications of this study emphasize the need for more proactive corporate policies in implementing sustainable operations, as well as the importance of regulatory support and government incentives in accelerating industrial transformation towards sustainability. This study is expected to provide insights for stakeholders in the industry to optimize sustainable operational management strategies to increase competitiveness in the modern industrial era.