Vol. 1 No. 2 (2023): Mandalika Journal of Business and Management Studies

Articles

• Changing Generation Z Consumption Patterns and Their Implications for Global Marketing Strategies

  Difa Nuresa

  26-34

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• The Influence of Accounting Students' Understanding in Facing the Fundamentals of Accounting Course (Study on D3 and S1 Accounting Students of Bina Sarana Informatika University (UBSI) Surakarta

  Wawan Haryanto

  43-52

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• Dissecting the Virtual Consumption Phenomenon and Its Implications for the Traditional Retail Industry

  Aldian Yusup

  35-42

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• Sustainability Analysis in Operational Management to Increase Industry Competitiveness

  Ade Suhara

  53-62

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• From Viral to Vital Business Strategy Amidst the Social Media Trend Explosion

  Nurul Annisa Aprianti

  63-71

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