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  3. Vol. 1 No. 2 (2023): Mandalika Journal of Business and Management Studies

Vol. 1 No. 2 (2023): Mandalika Journal of Business and Management Studies

					View Vol. 1 No. 2 (2023): Mandalika Journal of Business and Management Studies
Published: 2023-10-10

Articles

  • From Viral to Vital Business Strategy Amidst the Social Media Trend Explosion

    Nurul Annisa Aprianti
    63-71
    • PDF
  • Changing Generation Z Consumption Patterns and Their Implications for Global Marketing Strategies

    Difa Nuresa
    26-34
    • PDF
  • The Influence of Accounting Students' Understanding in Facing the Fundamentals of Accounting Course (Study on D3 and S1 Accounting Students of Bina Sarana Informatika University (UBSI) Surakarta

    Wawan Haryanto
    43-52
    • PDF
  • Dissecting the Virtual Consumption Phenomenon and Its Implications for the Traditional Retail Industry

    Aldian Yusup
    35-42
    • PDF
  • Sustainability Analysis in Operational Management to Increase Industry Competitiveness

    Ade Suhara
    53-62
    • PDF

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Mandalika Journal of Business and Management Studies
Alamat: Jl. Raya Kenyalu No.1 Jango, Kec. Janapria, Kab. Lombok Tengah, Nusa Tenggara Barat 83554 Indonesia, Phone: 081907475797

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