Vol. 2 No. 2 (2024): Mandalika Journal of Business and Management Studies

Articles

• Factors That Impact Impulsive Buying in Offline Beauty Stores in Indonesia

  Naja Ghassani Widyaputri, Atik Aprianingsih

  228-239

  • pdf

• Enhancing PT. LVC Website Marketing Strategy To Generate Leads Through Conversion Rate Optimization (CRO)

  Haiqa Matahati, Annisa Rahmani Qastharin

  189-208

  • pdf

• Designing Website as Digital Marketing to Promote Construction Company (A Case Study of PT NLA)

  Nabila Syachfitria, Annisa Rahmani Qastharin

  145-166

  • pdf

• The Analysis of Factors Driving Consumer Engagement and Purchase Intention in E-Commerce Live Streaming

  Felicia Fajr Aulianur, Mustika Sufiati Purwanegara

  281-294

  • pdf

• How User-Generated Content Influences Hotel Booking Decisions on Traveloka

  Ambarin Syaqufa, Nurrani Kusumawati

  63-84

  • pdf

• Feasibility Study of A New Concept “Warung Mie” Store of XYZ Restaurant in Amsterdam

  Felicia Hana, Kurnia Fajar Afgani

  240-260

  • pdf

• Influence of Beauty Micro-Influencer Towards Indonesian Purchase Intention of Skincare Products

  Agustinus Krishna Pratama Gracia Adi, Annisa Rahmani Qastharin

  209-227

  • pdf

• The Impact of Service Quality and Electronic Service Quality on Customer Satisfaction and Customer Loyalty: A Study on The Customers of Bank Central Asia

  Saskia Deffa Febriend, Annisa Rahmani Qastharin

  167-188

  • pdf

• The Impact of Greenwashing Towards Brand Trust and Brand Loyalty: A Study of Nike Move to Zero Initiatives

  Patricia Diandra, Fitri Aprilianty

  85-114

  • pdf

• The Influence of Marketing Mix and Students’ Sense of Belonging Mediated by Attitude on Purchase Intention for ITB Press Merchandise

  Reyna Aszzura Rasyida, Atik Aprianingsih

  261-280

  • pdf